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Posted In: by Ben Jones, 11th May 2021

IAMS pet food have come up with something incredibly special. In honour of National Pet ID Week, IAMS launched a beta version of their new NOSEiD mobile app. A dog’s nose is like a human-finger tip, they’re all unique and have one of a kind make-ups that exist to only that pooch.

The NOSEiD app uses “first-of-its-kind nose-scanning smartphone technology” to help identify lost dogs by their nose print alone. Identifying lost pets can take a painfully long time, so the app promises to streamline this practice, working with local communities to help reunite owners with their pets that much faster.

You can check it out here.

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