ME AGAIN… THIS GIRL CAN

ME AGAIN… THIS GIRL CAN

Share on Facebook Share on Twitter Share on LinkedIn

Posted In: by Ben Jones, 15th October 2020

The award-winning This Girl Can returns today with an updated campaign celebrating the inventive ways women have stayed active during the pandemic.

Not everyone has felt able to do so since the coronavirus (Covid-19) crisis hit though, with the pandemic creating further physical, financial and time barriers to getting active, leading to increased anxieties in some. So, as ever, This Girl Can is aiming to inspire other women to get active by using real-life stories of how, even in the toughest of times, women have still fitted activity into their lives.

Launched in 2015, This Girl Can aims to close the gender gap around activity levels between men and women and is built around the insight that a fear of judgement – of not being good enough, of not looking the part, or of prioritising the wrong thing – is the unifying barrier preventing women from being as active as men.

The new video is inspiring, check it out below.

+ work with us Speech Bubble