Ikea introduces a secondhand peer-to-peer marketplace

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Ikea introduces a secondhand peer-to-peer marketplace

Posted by Becky Gaskell,
August 29, 2024

Ikea has launched a peer-to-peer marketplace, Ikea Preowned, allowing customers to sell their unwanted furniture directly to each other. Initially tested in Madrid and Oslo, the platform integrates AI for product listings. Sellers can receive cash or an Ikea voucher with a 15% bonus. Ikea may eventually charge a small fee for listings.

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Ikea introduces a secondhand peer-to-peer marketplace

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Naturo. BRINGING A GROWING PET FOOD BRAND TO TV FOR THE FIRST TIME

Astonish. Delivering the brand to a new audience with maximum impact

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