Hoka Opens Corner Shop for Runners with Scratch Cards!

Posted by Sophie Cork,
February 25, 2025

Hoka’s 2024 “Bird’s Eye” campaign featured runners in the brand’s chunky shoes, racing across mountains and forests. Now, Hoka brings the running community to an unexpected spot: a British corner shop. The immersive pop-up, Run Stop Corner Shop in East London, offers training essentials, the new Bondi 9 shoe, and fun prizes.
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