Posted by
weareboutiqstg,
March 20, 2020
Pirates didn’t just break the rules, they rewrote them. They didn’t just reject society, they reinvented it. Pirates didn’t just challenge the status-quo, they changed everyfuckingthing. Pirates faced a self-interested establishment, a broken system, industrial scale disruption and an uncertain future.
This book inspired the rebrand of Boutique and no doubt many other businesses across the world.
Written by Sam Conniff Allende (ex agency background) a social entrepreneur
the book excites and engages throughout. When reading you find yourself intrigued by the misrepresented history of the pirate and and feel the battle cry for a new way of working.
This book is all about being daring, dynamic and disruptive and highlights how Pirates did this in the right way, rejecting the norm and finding new, better ways. Importantly, it creates a desire for the reader to be a new generation pirate! The book is a call to arms and it worked for us, sowing a seed that agencies can find a new way and can avoid old ways of working.
As Steve Jobs said, we’d rather be a pirate than be in the navy.
We love it. Buy it here.
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