5 brands share £2m Sky sustainable ad prize

Posted by Kev Anderson,
September 29, 2022

Five brands have won the 2022 Sky Zero Footprint Fund, a £2m sustainable advertising initiative designed to promote carbon neutral messaging through the medium of TV advertising.

Ecosia, Homethings, Royal Mail, Serious Tissues and WUKA were all selected for embodying both the desire and creative potential to induce changes toward more sustainable means of living, earning £250,000 each in media value to promote their initiatives.

Each of the five winning brands will now produce their adverts ahead of a final round of judging in December, following which the winner will secure an additional £1m in media value to further elevate their work.

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