Yorkshire Tea’s latest ad, starring Sarah Lancashire, brings the perfect mix of
humor and Yorkshire charm. Sarah plays a no-nonsense character who shows
just how seriously Brits take their tea—highlighting everything from the ideal
brewing time to the essential biscuit dunk. Her wit and timing add a fresh
spark, making it clear that Yorkshire Tea is about more than just quality; it’s
about turning every tea moment into an adventure. The ad is airing across ITV,
Channel 4, and Sky, as well as on social media platforms like YouTube,
Facebook, Instagram, and Twitter. Whether you’re watching TV or scrolling
through your feed, you’ll be sure to catch this fun, heartwarming campaign!

Sweaty Betty has launched its first global campaign, “#DontSweatIt,” focused
on empowering women to move their bodies without comparison. Created by
House 337, the campaign features a 30-second film showing women exercising
for various personal reasons, like feeling strong or simply switching off. The
ad’s message emphasizes that all forms of movement, whether it’s being a
“warrior today” or doing “child’s pose tomorrow,” are equally valuable. Directed
by Becky Garner through Brother Film, the campaign’s visuals include
motivational copy, such as “Train for success. Or to shut out the noise.” The
campaign is live on social media and will run across connected TV and OOH in
the UK and Ireland starting January 20. It’s supported by in-store activations
and press content. Ruth Mann from Sweaty Betty explains that the campaign
celebrates self-care and fitness that fits individual needs, without judgment or
comparison.

McDonald’s and Leo Burnett have launched a new campaign, Only at
McDonald’s, which highlights the unique fan behaviours and rituals surrounding
their iconic menu items. Through a series of films, radio spots, and bold out-of-
home advertising, the platform celebrates the small, relatable moments that
make McDonald’s a part of people’s everyday lives, like sharing fries or
transferring a gherkin. The campaign will run throughout 2025, using
minimalist visuals and original sound to showcase these universal fan truths.
With media placements designed to amplify specific moments, the campaign
invites fans to share their own McDonald’s rituals using custom stickers and
influencer partnerships.