DFS hooked up with a leading UK behaviour expert to examine a couples seating arrangement choice and what this said about their relationship. Graphics were used alongside copy to illustrate each position to add further visual aid to the campaign

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AI is an every growing trend in the PR and digital marekting world as a whole. Health education provider Great Green Wall used AI technolgoy to generate the ideal image of paegent queen from countries across the globel. The aim of this campaign was to raise awareness of and compare the increasingly unachievable beauty standards we see today.

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Fashion brand Accessorize analysised 40 year’s of Oscars’ fashion for Best Actress and Best Supporting Actress nominees to work out what’s the luckiest colour for nominees to wear on the night.

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