Tesco Mobile’s new outdoor campaign is all about celebrating the unique way
kids talk about technology today. The ads cleverly capture the fun and creative
“digital language” children use when describing their online world—think
playful phrases and tech slang that only young people truly get. By tapping into
this fresh, relatable language, Tesco Mobile connects with families in a fun and
engaging way, showing that they understand what kids and parents are really
talking about when it comes to mobiles and connectivity.
This campaign is taking over outdoor spaces, with bright, bold billboards and
posters popping up in busy city spots and near schools, making sure it catches
the eye of both kids and adults on the go. By using outdoor advertising, Tesco
Mobile reaches families in their daily routines, blending real-life moments with
clever messaging that speaks their language. It’s a smart move that puts kids’
voices front and centre, all while promoting Tesco Mobile’s services.

McVitie’s has done it again with their latest Jaffa Cakes ad, which truly “takes
out the biscuit” in the best way possible. This campaign brings back the fun and
cheeky spirit that fans love, celebrating the unique combination of zesty orange,
soft sponge, and smooth chocolate that makes Jaffa Cakes so special. The ad
plays up this delicious trio with playful visuals and a catchy tone that’s
impossible to forget.
The campaign will be popping up across TV screens and digital platforms,
reaching viewers both at home and on the go. You’ll also see the ad on social
media channels like Instagram and YouTube, where bite-sized clips bring that
signature Jaffa Cake charm to life. Plus, McVitie’s is taking the campaign
outdoors with vibrant posters in busy locations, making sure no one misses out
on the fun. Overall, this campaign perfectly blends nostalgia with fresh energy,
reminding everyone why Jaffa Cakes continue to be a timeless treat.