Co-op has unveiled Co-op Compass, a new retail media solution designed to help
brands reach convenience shoppers across digital channels. Developed in
partnership with data specialists LiveRamp, the tool uses Co-op’s rich first-party
data to deliver targeted offsite advertising through curated, ready-to-activate
audience segments across social media and digital display platforms. As a
managed service, Co-op Compass enables fast and effective campaign activation,
with plans to expand its capabilities throughout 2025, including a self-service
option. According to Co-op, the platform provides brands with deeper insight into
shopper behaviour and preferences, helping them create personalised, impactful
campaigns that reflect how people live, shop, and engage with convenience retail
in real time

Alex Mahon has stepped down as chief executive of Channel 4 after nearly eight
years at the helm, having joined the broadcaster in 2017 from We Are TV, where
she was co-founder. Chief operating officer Jonathan Allan will serve as interim
CEO while the board searches for a successor. Mahon described leading Channel
4 as a “lifetime privilege,” reflecting on a tenure that included steering the
company through attempted privatisations, a digital overhaul, and industry
upheaval. She also oversaw 200 redundancies in 2024 and helped relocate 600
roles outside London. Interim chair Dawn Airey praised Mahon’s leadership and
legacy, calling her one of the broadcaster’s most impactful chief executives.

McVitie’s is celebrating 100 years of its iconic Chocolate Digestives with a huge,
proudly declaring it the “nation’s greatest invention.” The campaign showcases
the biscuit as a beloved British staple, humorously positioning it alongside
groundbreaking inventions like the wheel and sliced bread. To mark the
milestone, McVitie’s is staging eye-catching OOH and DOOH ads, including a
spectacular projection event on London landmarks. The brand is also launching a
pop-up experience offering exclusive treats and merchandise. Additionally, an on-
pack promotion gives customers the chance to win £100 every 100 minutes, with
over £100,000 up for grabs