ChatGPT may include ads from 2026. According to OpenAI reports they cite “free user monetization” as a revenue driver in 2026 indicating that ads may now be on the platform. Yet to confirm what format they will be but certainly one to keep an eye on with the prominent nature of ChatGPT (and other platforms) in everyone’s lives!

OpenAI has introduced some significant updates to ChatGPT, enhancing its shopping capabilities, integrating WhatsApp search, and improving citation features. These updates signify OpenAI’s ongoing efforts to position ChatGPT as a comprehensive tool for information retrieval, shopping, and communication, challenging traditional search engines like Google.

TikTok is now allowing brands to optimise their ads for DMs using third party messaging apps, allowing to tailor lead generation campaigns.