Prime Video’s ad-supported tier now attracts an average of 19 million customers per month in the UK, a year after Amazon introduced ads to the platform. This figure indicates the potential monthly viewership for ads, and it’s the first time Amazon has disclosed this data. Announced during the 2024 Amazon Upfront on October 2, the company revealed that Prime Video viewers spend 36% more on the Amazon UK website than average customers, and 52% of them do not watch any paid linear TV. Phil Christer, Amazon Ads UK managing director, emphasized the platform’s ability to deliver relevant ad experiences at scale, helping brands assess the impact of their campaigns on sales and sign-ups, regardless of where customers finish their journey.

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Nike is gearing up to boost its brand storytelling and get back on track in sports after posting disappointing first-quarter sales. Matthew Friend, Chief Financial Officer, shared plans to shift their product lineup aggressively to create better balance. For the three months ending August 31, revenue dropped 10% to $11.6 billion, with direct-to-consumer sales down 13% to $4.7 billion, although store sales saw a slight increase of 1%. Nike has been intentionally scaling back on its big footwear lines like Air Force 1, Air Jordan 1, and Dunk, which contributed to the revenue dip. Unfortunately, they expect this decline to continue throughout the year. Overall, the focus is on re-energizing the brand and making some bold moves.

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After releasing a mint edition last year, Terry’s is returning with a new, more subtle flavour in a classic milk chocolate ball. To celebrate this launch, the brand has introduced the second instalment of its Claymation series, titled “Board of the Unsquare.” Collaborating with director Victor Haegelin, known for his stop-motion work, Terry’s drew inspiration from beloved Claymation films like Wallace and Gromit. Best known for its Chocolate Orange, the brand hopes this new flavour will resonate with consumers this festive season.

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