Media Update October 2021

SKY CELEBRATES GREEN COMPANIES: SKY ZERO FOOTPRINT FUND LAUNCHED

Sky launches sustainability fund winning brand ads, to coincide with the Cop26 summit, featuring winners of the broadcaster’s Sky Zero Footprint Fund. Feminine hygiene brand Here We Flo secured the £1 million fund with the other four finalists, food sharing app OLIO, OVO Energy, Pura and Path Financial, each receiving £250,000 in media value. The winning ad from Here We Flo is a period drama creative that recreates a Victorian-era dinner setting to promote their natural and biodegradable sanitary products. Learn more here.

STAIN PROOF: BURGER KING LAUCHES NEW CLOTHING LINE TO HIDE SPILLS

Burger King urges messy style with first clothing range. The Fall Collection is a limited edition, one-size fits all range of shirts created by designer Katie Eary and specialist digital printer Clothsurgeon. The shirts are described as designed for dining in style, with a camouflage print helped to disguise any spillages from burgers. Burger King is making 100 shirts available to customers, who can enter a competition to win one by buying a burger from the new Gourmet Kings Range via the brand’s app. Check it out here.

‘TIS THE SEASON: INDUSTRY FORCASTS HIGHEST EVER LEVEL OF CHRISTMAS SPEND

Industry anticipates highest ever level of Christmas ad spend, according to the latest Expenditure Report from the Advertising Association and WARC. The report has subsequently raised its growth forecast for UK ad spend overall this year, amounting to a total spend of £29.3bn. This year Christmas ad spend will focus on online shopping, with search advertising – which includes ecommerce spend – forecast to be one of the quickest growing media in the fourth quarter. Learn more here.

BACK TO ROOTS: ASOS LAUNCH GLOBAL “AS SEEN ON SCREEN” CAMPAIGN

Asos has announced a new “seven-figure” advertising campaign returning to its ‘As Seen On Screen’ roots, co-created with influencers. The launch is aimed at the fashion site’s core twenty-something female customer, with the three-month campaign set to run across video-on-demand, social media and programmatic channels in the UK, France and the US. The creative features self-filmed footage from influencers including musician Sasha Keable, philanthropist Eva Apio and activist Gabrielle Richardson, aka Frida Cash Flow. Check it out here.

BACK ON THE BOX: VITL CAMPAIGN RETURNS TO THE TELE

Finally, another one of Boutique’s clients were back on the big screen in October with a two week TV campaign across Channel 4. Vitl provides personalised nutrition options via free at-home consultation plus in-house healthcare professionals, supplying tailor-made supplements and personalised health advice. The campaign ran to propel the brands’ tailored personalisation for each person on achieving their diet, wellbeing and lifestyle goals through vitamin supplements. The ad ran in spots next to C4’s premium programming included Gogglebox and The Last Leg among others.

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