SKY CELEBRATES GREEN COMPANIES: SKY ZERO FOOTPRINT FUND LAUNCHED
Sky launches sustainability fund winning brand ads, to coincide with the Cop26 summit, featuring winners of the broadcaster’s Sky Zero Footprint Fund. Feminine hygiene brand Here We Flo secured the £1 million fund with the other four finalists, food sharing app OLIO, OVO Energy, Pura and Path Financial, each receiving £250,000 in media value. The winning ad from Here We Flo is a period drama creative that recreates a Victorian-era dinner setting to promote their natural and biodegradable sanitary products. Learn more here.