ITV have revealed their significant growth across ITVX in Q1 2024. Year-on-year growth shows an increase of 16% in terms of the number of hours streamed across the platform. The platform is almost 2 years old and has performed very strong and is continuing to outperform itself. We are expected to see further developments in content, product, distribution and marketing over the next year. In March 2024, the broadcaster committed to an additional £15m spent across marketing to drive viewers in and prove to advertisers it is worth the investment. The platform is popular due to the on-demand box sets and exclusive series which keep the viewers entertained and coming back for more.

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Sainsbury’s has recently launched a brand new out-of-home campaign to highlight the good in what they do, something which they don’t often speak about and something which may not be known to customers. The campaign looks to bring to light the good things in which the company does for the planet, animal welfare and the community. The adverts are a nod to the different ways in which the supermarket is different to its competitors – for example, the ads display messages about the relationships they have with suppliers like local farmers and fishermen. The outdoor ads have been placed across the UK in environments such as train stations, subways and roadside.

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The furniture brand, Habitat, is celebrating its 60th birthday. They are a brand which honour their past and celebrate their present and future. For their birthday this year, they are looking into their archives and bringing back some of their old classics with a design twist. In order to show off their new collection, they have created an outdoor campaign which includes some fantastic special builds. One of the builds includes a 3D ‘Scoop’ chair which looks good enough to sit on. The billboard most definitely stands out, with the image of the product looking just as good as the real thing. There haven’t been many campaigns from Habitat over the years, but this one tops them all!

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