Google has updated how it rates Landing Page experience to prioritize user-friendly landing pages. Whilst Google has always rewarded advertisers for having relevant landing pages and if users have a good on site experience (through Quality Scores), this new update will better evaluate if users are finding the site easy to use. It’s primary focus will be on user-friendly, easily navigable landing pages meaning if your ads lead to irrelevant or confusing destinations they are less likely to serve.

Google made a new rule where JavaScript is needed to render search results, which has made it harder for third-party tools to track keyword performance. This will affect reporting and shows a focus for Google away from keywords to reflect SEO performance.

Meta rolls out updates to Advantage+ AI targeting tools including a more streamline set up, Advantage+ ‘on’ labels to campaigns that are using AI technologies and expanding to lead campaigns providing more ways for advertisers to utilise its AI tools