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‘Bold and Confident’ – New change for PepsiCo.

For the first time in 15 years, PepsiCo are changing their Pepsi logo. The change comes from the idea that most people tend to put the name ‘Pepsi’ in the middle of the current logo when drawing from memory, however the name is actually off to the side. To ensure there is cohesiveness between the company and customers, they have decided to revamp the logo to include ‘Pepsi’ within the logo. They have also decide to capitalise the name, creating a ‘bold and confident brand’, one that stands for ‘unapologetic enjoyment’. The new logo will start to roll out in North America this year, with the rest of the globe having to wait till 2024.

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TV spend has doubled for B2B advertisements

Since 2018, there has been an increase in spend on TV from B2B brands. Their investments have almost doubled over the past four years, with an investment totalling £108 million by the end of 2022. Although B2B spend is still significantly lower than B2C, the market share is rising at a fast rate, up 117% since 2017. Brands such as Direct Line, NatWest, Amazon and Canva are part of the top 10 advertisers in B2B TV spend for 2022. It has been said that with its increased flexibility and opportunities, TV has allowed for an opening for brands of all shapes and sizes, with the B2B sector being a great example of this.

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How LinkedIn celebrated International Women’s Day

The 8th of March was International Women’s Day, an important day to recognise the Women around us and their achievements. LinkedIn was on of the many platforms to celebrate this day, launching a campaign across their platform to encourage people to start talking. Thie year they decided to support the advance of gender equity in the workforce. To get communities talking, the campaign delivered question prompts, encouraging content and conversations embracing the equity theme. Prompts included such as the following – Who is a woman that has influenced your career path and how? These prompts were to appear across the platform for the whole month of March, hoping to increase the interaction. Their IWD 2022 campaign drove a significant increase in their interaction, with 80% increase year-on-year.

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