For the first time in 15 years, PepsiCo are changing their Pepsi logo. The change comes from the idea that most people tend to put the name ‘Pepsi’ in the middle of the current logo when drawing from memory, however the name is actually off to the side. To ensure there is cohesiveness between the company and customers, they have decided to revamp the logo to include ‘Pepsi’ within the logo. They have also decide to capitalise the name, creating a ‘bold and confident brand’, one that stands for ‘unapologetic enjoyment’. The new logo will start to roll out in North America this year, with the rest of the globe having to wait till 2024.