KEEPING THE FIRE LIT: TINDER PARTNERS UP WITH LOVE ISLAND
Tinder has been announced as the new partner of Love Island for the upcoming summer season. The partnership will include ads across ITV’s website and video-on-demand platforms, as well as sponsored content on the Love Island app and in-app experiences on Tinder. The in-app experience will allow members of Tinder to apply for this summer’s series through a Swipe Card in app, making their Tinder profile the first audition. If selected, they will be added to a ‘Priority List’ and guaranteed to be seen by the Love Island casting team. Learn more here.