TUNING IN FOR THE LOCK-DOWN: TV VIEWING SKY ROCKETS AMID THE CURRENT CLIMATE

As society has become temporarily withdrawn, TV viewing has sky rocketed. Channel 4 and ITV have released new figures which demonstrate the power of TV for information. ITV have seen a 160% increase of lunchtime news bulletin viewers between the ages of 16-24. Whilst Channel 4 News have attracted its biggest weekly audience since 2012, and it’s largest ever share for 16-34s. Read more about it here.

CELEBRATING THE REAL HEROES: NHS WORKERS HONOURED BY GRAZIA MAGAZINE

Grazia honours NHS workers by publishing a special “From The Front Line” edition. The issue features four split covers each displaying a different member of staff, the magazine was put together by staff working from home with photographers obeying social distancing guidelines by capturing the subjects in hospital car parks at the required distance. The landmark edition says thank you to the NHS and lets their workers send a clear message to the readers in the current uncertain climate. Read more here.

VALUED OPINIONS: THE MOST TRUSTED NEWS BRANDS REVEALED

BBC, Sky and Guardian are considered the most-trusted news brands as a result of coronavirus coverage, according to new research by Havas Media Group. The BBC have been named as the most-trusted news brand on coronavirus with 64% of respondents agreeing that the public-service broadcaster is the most reliable source of information from a list of media brands. The BBC was followed by Sky News, which was voted for by 29% of participants, followed by The Guardian with 15%. Find out more here.

TEACHING AN OLD MOUSE NEW TRICKS: DISNEY+ LAUNCHES ACROSS THE WORLD

Disney announced they were pressing ahead with the launch of Disney+ this month, which resulted in over 5 million app downloads. The subscription service launched in the UK, Ireland, Spain, Italy, Germany, Austria and Switzerland this month, and has reached more than 50 million subscribers since it’s launch five months ago. As people are now forced to stay at home and cinemas remain closed, the top streaming platforms have seen a huge boost in viewing figures, with Disney+ continuing to grow at a rapid pace. Find out more here.

MEDIA MARKET UPDATE: BOUTIQUE DIG INTO HOW WE’RE CONSUMING MEDIA AMID THE COVID-19 CRISIS

Finally, due to the uncertain climate during the COVID-19 lockdown, we decided to create a report which collates various research and findings on what changes have occurred in the public’s media consumption. Head to our news page to find out more.

+ work with us Speech Bubble