Specsavers are back with a witty campaign! The brand is well known for their iconic TV adverts and hilarious outdoor campaigns. Previously from Specsavers, we have seen printed outdoor posters upside down and sidewards with their classic tagline – Should’ve gone to Specsavers. And earlier this year, they took it to the next level, using vans parked in unusual and comedic places to share their messaging. This time they are back, but in a slightly different way. They have used small print across outdoor posters – not the usual format from advertisers – however, this is super effective reading the following: ‘Can the people who can read this poster, tell the people who can’t to nook an eye test’. This has received some great publicity across the likes of Tik Tok, whilst also reminding people to get their eyes tested.

Thomas cook have partnered with The Marine Conservation Society to bring awareness to holidaymakers and their choices whilst enjoying the sun. As creative agency has created some posters which pictures ‘deflated sea animals’ such as dolphins and whales. The sad imagery and messaging is to bring attention to those jetting off for beach holidays, to suggest they should re-think how they dispose of their inflatables. There are severe consequences for this, with the risk of sea animals ingesting the inflatable toys. The campaign uses life-like imagery with a creative take to bring attention grabbing posters to life. Of course, where do you target holidaymakers, the airport! It was a no-brainer for the location of the posters, to make a real impact on those who were jetting off across the pond.

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Cadbury’s is a well-loved brand, and over the years they have mastered the art of marketing and created some fantastic campaigns to remind people of the communities we have around us and how important family is, especially during the harder times. The brand celebrated their 200^th birthday this year and created a huge campaign over the summer months including some competitions too. They have also created a newer campaign recently, allowing consumers to use AI to be part of their adverts. The new Gen-AI powered tool puts your face on one of the brands classic posters from the past 200 years. Any for anyone who participates, they are automatically entered into a prize draw for £200. The campaign is supported by social media posts and outdoor formats as well as partnering with influencers to help demonstrate the use of the AI tool.

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