HEALTHY VIEWING: JUNK FOOD ADS TO BE GIVEN 9PM WATERSHED TREATMENT

The UK government have announced plans to introduce a ban on junk food advertising across TV and digital prior to the 9pm watershed. The measures are being debated as part of a £10m Public Health England campaign called ‘Better Health’, aiming to help people get fitter after four months of lockdown. You can read more about it here.

SAME BUT DIFFERENT: MARKETERS CHALLENGED TO RECREATE FAMOUS ADVERTS ON A BUDGET FOR CHARITY

Marketers have been challenged to remake their favourite TV ads in a bid to raise funds for The Marketing Academy Foundation. The Marketing Academy Foundation focuses on economic disadvantage, 60% of individuals helped so far are ethnically diverse. Entrants are being asked to remake an iconic ad, and then invite their network to donate to the foundation. You can find out more about the project here.

INNOCENT MEMORIES: SMOOTHIE BRAND WINS OUTDOOR CREATIVE CAMPAIGN

Ocean Outdoor have revealed Innocent Drinks have won their Crucial Creative Competition, which launched in May to help boost the industry into action as lockdown eased. As the winning brand, Innocent Drinks received £500,000 of Ocean ad space for their campaign “Remember This?”. The joint runners-up, Whisky brand Monkey Shoulder and online adult toys retailer Lovehoney, also won £250,000 worth of screen space each. You can find out more here.

OUTDOOR EXPOSURE: CLEAR CHANNEL UNVEILS AUDIENCE RETURN DASHBOARD

Clear Channel unveiled the Audience Return Dashboard this month, to monitor the rate of return for Out Of Home audiences as lockdown continues to ease. The data provides critical insight for advertisers, as media planners begin to reintroduce Outdoor placements and consider how consumer behaviour has changed. The dashboard uses granular mobile data to record audience exposure for individual panels from the Clear Channel portfolio. You can read more about it here.

RETURN TO REGULAR PROGRAMMING: ITV SHARE THEIR AUTUMN PLANS WITH BOUTIQUE

Finally, Boutique received a new update from ITV showcasing the programming coming up for the Autumn schedule. ITV presented how they plan to overcome the halt on production due to Covid19, with a mix of new programmes and bringing back old favourites… We can’t say too much more, but hot dang are we excited.

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