BBC’s The Green Planet stages takeover of London underground tube station. The ‘Welcome to Their World’ campaign marks the launch of Sir David Attenborough’s new series The Green Planet. BBC Creative, the BBC’s in-house creative agency, has rebranded part of the Green Park Tube station as ‘Green Planet’, with the aim of creating an immersive experience for passengers showcasing a wide spectrum of plant life.

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Viral TikTok trainspotter Francis Bourgeois has been cast in the latest advert for The North Face and Gucci. The 21-year-old is the latest face of this Gucci x North Face fashion collab, with his wholesome trainspotting videos amassing 2.2 million followers on TikTok. The advert shows Francis acting as a train conductor, calling out the times of upcoming trains and their destinations, while dressed in a smart hat and uniform.

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Fitness clothing brand Gymshark has launched its first global brand campaign ‘United We Sweat’, in a bid to stand out form its rivals. The purpose-led campaign promotes workouts as a place where nobody has to fit any particular stereotype. Gymshark athletes and talent, including Latoya Shauntay and UFC Heavyweight Champion Francis Ngannou feature in the campaign, telling their stories of discipline and growth.

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Heineken targets non-drinkers with new global campaign. The new TV campaign takes viewers through history, from Vikings to modern day, highlighting situations in which the person not drinking alcohol is excluded from the group “cheers” moment. Supporting activity can be seen across social, digital, outdoor advertising and merchandise items. 

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Finally, another one of Boutique’s clients launched new outdoor campaign for the first time across London underground. Vitl provides personalised nutrition options via free at-home consultation plus in-house healthcare professionals, supplying tailor-made supplements and personalised health advice. The campaign is running in conjunction with their TV campaign across C4, E4 and Partners, focusing on Underground stations which index highly for millennial commuters to propel the brands’ tailored personalisation for each person on achieving their diet, wellbeing and lifestyle goals through vitamin supplements. The ad ran in spots next to C4’s premium programming included Gogglebox and The Last Leg among others.