READ ALL ABOUT IT: OUTDOOR ADVERTISING TAKES OVER PRESS

It’s official – investment in outdoor advertising is expected to overtake newspaper ad sales in 2020 for the first time, as the outdoor market grows while newspaper sales decline. Outdoor advertising has continued to embrace digital technology, and as a result, is the only traditional media that continues to grow as other media channels give ground to Google and Facebook

EARS AND EYES: ‘DAX’ REBRAND TO INCLUDE DIGITAL OOH

Global announced that their audio ad sales platform ‘DAX’ (Digital Audio Exchange) is to extend beyond just audio and be made available to digital outdoor advertisers from next month too. Global, the UK’s largest commercial radio business, have streamlined the proposition into three categories; Road, Rail and Retail. They are combining audio and outdoor channels to offer cross-media campaigns, and as a result, rebrand to Digital Ad Exchange

SQUARE EYES: TV PROGRAMMING UPDATES SHARED WITH AGENCIES

TV saleshouses have been showcasing their 2020 programming, with Channel 4 opening up their office in Manchester for a Northern agency meet-up and representatives from ITV coming to Boutique HQ for our own private screening. The programming strategies for both salehouses show a noticeable shift towards binge-worthy dramas and an increased tailoring to younger audiences as a response from the growing threat from streaming services like Netflix

GOING UPSTREAM: STREAMING MARKET COMPETITION SLOWS NETFLIX GROWTH

Speaking of Netflix, it has been reported that the growth of the streaming platform is slowing as the rollout of Disney+ continues, with the long-awaited service launching in the UK and Europe on 24th March. Netflix have blamed their lower-than-predicted membership growth on recent price rises and increased competition in the US. We will no doubt see this stunted growth continue as the fight for on-demand viewers heightens

LISTEN UP: SPOTIFY DEVELOPS LISTENER DATA TECH

Finally, Spotify revealed that they’re making more audience data available to podcast advertisers through the introduction of their ‘streaming ad insertion’ (SAI) technology. This new tech will provide podcast advertisers and creators with more information about their listeners, while the additional data will help to fuel ad targeting for greater relevancy

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