PERFECT PLANET: BBC TAKE NEW MEASURES TO SHARE EFFECTS OF GLOBAL WARMING
The BBC have launched a new outdoor campaign to promote the finale episode of Sir David Attenborough’s A Perfect Planet, which purposefully damages the billboards to reinforce the effects of global warming. The striking campaign initially feature monkeys and other wildlife but were “hijacked” to incorporate apocalyptic imagery of forest fires, water pollution and the effects of drought. The stunt was devised to take place at the end of the series, as the damage to the initial imagery works to signify how humans can have a dangerous impact on the planet. Learn more here.