PERFECT PLANET: BBC TAKE NEW MEASURES TO SHARE EFFECTS OF GLOBAL WARMING

The BBC have launched a new outdoor campaign to promote the finale episode of Sir David Attenborough’s A Perfect Planet, which purposefully damages the billboards to reinforce the effects of global warming. The striking campaign initially feature monkeys and other wildlife but were “hijacked” to incorporate apocalyptic imagery of forest fires, water pollution and the effects of drought. The stunt was devised to take place at the end of the series, as the damage to the initial imagery works to signify how humans can have a dangerous impact on the planet. Learn more here.

STREAM AND SOUND: TWITCH TEAM UP WITH DEFECTED MUSIC

The live streaming platform Twitch has announced its new six month partnership with Defected to deliver live music. The platform has collaborated with Defected to develop a range of weekly and monthly content that includes live versions of the label’s radio shows, video podcasts, live sets and in-depth conversation pieces with producers. Twitch produces events with multiple rooms, enabling its audience to curate their own experience. The content also creates opportunities for brands, with sponsorship, overlays and midstream ad spots available. Read more here.

STAR CONTENT: DISNEY+ ANNOUNCE UK LAUNCH OF STAR STREAMING SERVICE

Disney+ have announced its UK launch of general entertainment brand Star, to expand its slate of original content for the older audiences. The UK launch of Star means the service will roll out 75 new TV series, 300 movies and four original commissions. Alongside expanding its portfolio with third party content, Disney have announced plans to gradually add exclusive content to broaden the appeal of the service. To support the plans to expand the service, the monthly subscription will be increased from £5.99 to £7.99 from 23rd February. Find out more here.

CROSS-GENERATION: XBOX LAUNCH REBOX INITIATIVE TO CONNECT OLD AND YOUNG

Xbox has released two new short films to promote its ReBoxing initiative, which aims to raise awareness of how the console can help a younger generation connect with elderly relatives. The campaign highlights how ‘reboxing’ an old console can bridge the generational divide in families, by showing elderly people the relationship-building potential of today’s games, and by getting younger people to start gaming and connecting with the older people in their lives. The two short films have been featured on Xbox’s YouTube and Twitter channels, following the stories of different real families and how they have used the Xbox to connect. Read more about it here.

MEDIA MASTERCLASS: BOUTIQUE ATTEND THINKBOX MASTERS TRAINING

Finally, members of the Boutique Media team have undertaken a new challenge in February, as they have enrolled into the Thinkbox TV Masters training course to delve deeper into the TV industry. The programme has been designed to boost critical skills and knowledge, covering all the existing and emerging ways brands can work with TV to deliver business success. The team are excited to apply the learnings and insights to upcoming campaigns, watch this space!

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