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Rishi’s Removals’ Van

The7stars and Big Issue Group have teamed together to call on prime minister Rishi Sunak to “End housing insecurity now”. To try and increase the pressure on the prime minister, they created a campaign to try and highlight the need for policies to be implemented to support nine million low-income renters in the UK. To demonstrate their passion, the partnership enabled them to create some out of home display, with vans driving around Westminster bearing the text “Rishi’s Removals – Driving families out of their homes!”. This disruptive move is clever from the brand and has already received some love on social media platforms.

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‘Disastrous’ Campaign Debut

Over the years brand shave been clever with the out of home marketing, with Specsavers being one in particular, posting billboards upside down, showing off the text “Should’ve gone to Specsavers”. These playful ads really draw attention and can highlight what the brand stands for. A recent example is from Hiscox, an insurance company, have released a ‘disastrous’ campaign to highlight the ups and downs of running your own business, and suggesting that in a time of need Hiscox can help. Aa range of billboards were put up, with some being too small, wonky, broken, burnt, and repeated billboards next to one another. All these were purposeful, and all call out the mistake, suggesting Hiscox can resolve it. It is very clear and when something looks out of place, it tends to draw the eye more.

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Accommodating Viewer Habits

Over the past week, Channel 4 have announced that they are shifting the viewability of Hollyoaks. The well loved TV show usually airs on Channel 4s linear station, however, after a deep-dive into view habits, it seems 70% of people stream the show on 4streaming. Therefore, to accommodate views habits, the TV show will no longer hold its spot on Channel 4 linear TV, it will be moved to their YouTube channel, 4streaming, and E4. Channel 4’s Chief Content Officer, Ian Katz said: “Hollyoaks has always been the youngest and most innovative soap so it’s fitting that it should be the first to embrace the changes in the behaviour of younger viewers and switch to a genuinely digital-led release pattern”

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