TEAMING UP: CHANNEL 4 PARTNER UP WITH TIKTOK TO CREATE PARALYMPIC HUB
Channel 4 has announced it’s partnership with TikTok to create a Paralympics hub, showing highlights and captivating moments from the Tokyo 2020 Paralympic Games. The hub will feature a schedule of Paralympics content from Channel 4, created by its 4Studio digital content unit, including behind-the-scenes access with athletes, event and medals highlights, with a split-screen ‘reaction’ format and Q&As. The partnership is the latest push for TikTok’s coverage of live sporting events. Read more here.