It was announced a couple of weeks back, that after an 8-year partnership with Co-Op, the Conoration Street set will be saying goodbye to the Co-Op convenience store and hello to a brand new Sainsbury’s store which will also include Argos. Argos will now be the official sponsor for the prime-time television programme! The expected arrival is looking to be July 2024, with product features from the get-go! We may even see some characters popping into Argos to use their Click & Collect offering. It is a fantastic win for Sainsbury’s with over 800 convenience stores across the UK, this will give them fantastic coverage. Already this year, Coronation Street has had over 43 million streams on demand, with 7 million weekly viewers!

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Iceland has recently been seen back on television. After several years of little to no television adverts, they are back with a bang. Josie Gibson is the new face of Iceland and the centre of their brand new advert campaigns. They have also created a huge impact across socials, getting employees involved too. The social ads feel very user generated and will connect with a lot of consumers. It broadcasts the value and positives of shopping in Iceland and has removed the previous tagline which Iceland was known for. Years ago, their tagline was known to be ‘That’s why mums go to Iceland’, however, this has changed to be more inclusive of everyone and now reads as ‘That’s why we go to Iceland’. So far, the reception has been pretty positive and we are bound to see this advert across our televisions for a few months.

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For the first time in 8 years, PG Tips are back on our Television screens too! They are back with their new campaign – “It’s not just tea. It’s progress.” The company feel the brand has been lost in recent times and bringing it back with scale is going to give the brand the best possible chance to be front of minds for customers. The advert gives a refreshing perspective inside the noise of life, “Our progress begins with these humble moments of recovery and reflection. We’re more resilient than we think. It’s a message we need – and deserve – more than ever” – Josh Tesner (Founder and Executive Creative director).

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