LISTEN UP: SPOTIFY AND LINKEDIN ENTER SOCIAL AUDIO NETWORKING SPACE

Spotify and LinkedIn have announced plans to enter the social audio networking space, as a result of the recent surge in popularity for the invite-only Clubhouse app. Spotify has announced the acquisition of Betty Labs, a developer responsible for the live audio app Locker Room, whilst LinkedIn has said that it is also working on an audio networking feature of its own. Learn more here.

SKY TURNS GREEN: THE SKY ZERO FOOTPRINT CAMPAIGN

Sky has launched a £2 million fund to inspire environmental change and help fast-track sustainable initiatives through advertising. The Sky Zero Footprint Fund invites media agencies, creative agencies and brands to submit their advertising ideas to change the world for the better. The five most creative and impactful ideas will go-on to share the £2 million, with each business guaranteed at least £250,000. You can read more about it here.

PINT SIZE TIPS: STELLA ARTOIS LAUNCH STELLA TIPS TO SUPPORT HOSPITALITY SECTOR

Stella Artois announced plans to bring back ‘Reassuringly Expensive’ as the brand celebrated the limited reopening of the UK hospitality sector. Alongside the temporary return of the tagline, Stella has launched a new campaign ‘Stella Tips’. The campaign aims to support hospitality staff hit hard by lockdown restrictions, by giving a £1 tip for every pint of Stella sold for a month from 12 April with £500,000 available for the scheme. To support the initiative a national TV campaign was launched alongside Outdoor activity, which includes edited highlights from Stella Artois’s advertising back catalogue. Read more here.

#WHATGETSYOUTHROUGH: ITV PARTNER WITH CALM TO TACKLE MENTAL HEALTH POST LOCKDOWN

ITV have launched their new initiative ‘#WhatGetsYouThrough’ with the aim to help young people stay on top of their mental wellbeing as we ease out of lockdown. The partnership between ITV2 and CALM (Campaign Against Living Miserably) commissioned research which found eight in ten 16-24 year olds worry about their mental health. The accompanying TV ads launched at the start of April as the first on-air activity for the partnership, featuring Dr Alex George, Laura Whitmore, and AJ Odudu. Learn more about it here.

NEW TO THE BOX: BOUTIQUE GETS VITL ON THE TELE

Finally, Boutique launched the first TV ad campaign with new client Vitl, which broadcast across Channel 4 this month. Vitl provides personalised nutrition options via free at-home consultation plus in-house healthcare professionals, supplying tailor-made supplements and personalised health advice. The campaign is live across both linear and VOD, with aim to propel the brand and educate consumers on Vitl’s message about achieving their diet, wellbeing and lifestyle goals. Read more about it here.

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