Google is rolling out the new AI Max match type within Google Ads including Search Terms. This match type is similar to what Performance Max uses to find relevant key terms and is said to be the next big thing in Paid Search, even if some of us still love Exact match (which isn’t even Exact anymore)

All ads regarding political, electoral and social issues will now be banned in Europe from October due to new regulations being introduced in the EU (although this will include UK)

OpenAI (ChatGPT) added Shopify as third-party search providers. This means that brand’s Shopify needs to be in top shape!