With 57% of users utilising TikTok search function, this now gives advertisers an additional way to tap into moments where users are actively exploring content. Brands can now serve ads at key decision moments with keyword targeting

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Google have updated their spam policy with more information on site reputation abuse, details about the consequences of manual actions and more.

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Google has released Ads Data Hub that has some fantastic tools for insights, data integration, campaign optimization whilst remaining privacy centric. It’s designed to help inform and strategise AI-driven campaigns by allowing you to integrate data from Google Ads and other sources, thereby creating deep insights into customer journeys and performance of ads whilst maintaining privacy compliance.

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