THE LOWDOWN: GOOGLE SHARE SPENDING FORECAST REPORT

In a push to improve transparency around spend and budget forecasts, Google has launched a helpful new budget report, showing daily spend, monthly spending limit, monthly spend forecast, cost to date and budget changes made that same month. It is thought this will help to improve strategic budget insights for advertisers, which giving a strong visual guide on how campaign changes affect monthly spend. Learn more about it here

TRUSTWORTHY RESULTS: FACEBOOK TESTS ADDING BUSINESS INSIGHTS TO ADS TO IMPROVE TRANSPARENCY

Transparency was the flavour of the month in September, as we also saw Facebook test additional business contextual elements in their ads. Information such as business location, check ins and followers appeared below ads, with the aim of building trust between advertisers and platform users. Once rolled out, this will also ensure low quality or even fraudulent advertisers are eradicated from the platform sooner rather than later. Read about it here

ALL TOGETHER NOW: GOOGLE BLENDS SMART AND STANDARD DISPLAY CAMPAIGNS

Whilst the new Display campaign type will have the same controls that standard Display campaigns currently offer, with a new ability to choose varying levels of automation to suit your project. As well as this, Google Ads will also be introducing optimized targeting to Display campaigns, where Google treats audience settings as signals to find segments that may improve campaign performance. One to watch out for to take display campaigns to the next level. Check it out here

THE PLACE TO BE: GOOGLE ROLLS OUT A PLETHORA OF TOOLS FOR HOSPITALITY SECTOR

In light of over 12 months of disruption for the entertainment and hospitality industries, Google is looking to give them a much needed boost with a host of new organic and paid features. Ticket booking links, Things to Do ads complete with pricing, and eco certified badges for hotels will begin to appear around SERPs to encourage entertainment, activity and hospitality uptake. Learn more about it here

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