Facebook has enabled view-through attribution by default for newly created campaigns using web events, which they say is beneficial for many industries including eCommerce and Retail. The idea is that this will provide an understanding of the types of users who may see an ad on Facebook and later make a conversion, without clicking on the ad. View through attribution provides additional context on user action based on ad exposure over a longer time frame, and this expansion will provide more capacity to track ad response. Learn more here. 

Google has now encouraged both developers and publishers to use the experimental new “importance” priority hint attribute to improve Core Web Vitals and the user experience.

Demonstrating its power, the Chrome browser team shared an example where a background image loaded with the Priority Hint HTML attribute, saving a staggering 1.9 seconds in download time, just in a single one image. Should implementation be simple, this is something developers could look to publish to take their on-page SEO to the next level in the coming months. Learn more here. 

New Google tool called Bowling finds and removes ads that violate Ads Policy to help advertisers avoid account suspension from 3-strikes policy enforcement. Bowling, a python script tool that helps advertisers weed out ads that violate terms, is designed to ensure advertisers comply with their new Three Strikes policy for enforcing violations of their Google Ads Policies. Whilst the tool is not officially supported, it will no doubt become an essential element of advertisers tool kits to maximise account performance, and avoid ad violations. Find out more here. 

Google’s mobile search results now offer infinite scroll, what Google is calling continuous scroll. So as you scroll, Google will not show you the “more results” button when you reach the bottom of the page, Google will instead load the next page of results automatically.

Google said “with this update, people can now seamlessly do this, browsing through many different results, before needing to click the “See more” button.”. Say goodbye to pages on Google search! Whilst currently rolling out in the US only, we expect this to be global in the coming weeks, should Google deem it a success. Check it out here.