On the Google Insights page users can now gain additional insights for Google Ads campaigns including Search terms, Assets, Audiences and Change History. These will help Advertisers understand how their Audiences are performing and help with optimisations.

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Specualtion surrounding link value has been on the mind of SEO professionals for a while now. One of the most influencial voices in SEO, John Mueller, recently speculated that links may begin to play a decreasing role in rankings, explaining: “over time, the weight on the links at some point will drop off a little bit as we can figure out a little bit better how the content fits in within the context of the whole web”. ‘Content is king’ seems to be the ongoing sentiment from Google with recent updates such as the helpful content update granting a greater emphasis on truly valuable content for rankings.

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TikTok launches its own version of BeReal with TikTok now – designed for users to take a authentic photo at various times of day. With snapchat and Instagram rumoured to follow the trend too.

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