Google Rolls Out New Features on Page Experience Report
Google has rolled out updates on Page Experience reporting within Google Search Console. Webmasters may see an uplift of desktop impressions within this report, and the performance reports when filtered by “good page experience. Keep an eye out for a spike in impressions from 13th May!
Google Shares Sneak Peek At New Advertising Features
Google has previewed some new advertising features it will be announcing at Google Marketing Live on May 24. These include: Improvements to Responsive Display Ads to accommodate more image and video assets; Machine Learning improvements to speed up the time taken for Google to learn what performs best for your ads; the development of a Creative Inspiration Hub which will bring together some of the most successful creative assets to help those seeking inspiration.
Microsoft Advertising is rolling out Auto-generated remarketing lists and more
Updates to Microsoft Ads in May are bound to be a welcome sight for those Bing Advertisers. These include a new auto-generated remarketing list (including a smart remarketing list which we are keen to test), roll out of DSA to further countries, and enhancements to the Microsoft Audience Network.
Meta Announces ‘Recurring Notifications’ for Business Messaging
Meta has this week announced that its messenger platform will have recurring notifications, which will enable businesses to send proactive, automated messages, to people who have opted in to receiving them. Businesses will now be able to send pretty much whatever they like – newsletters, updates, messages as frequently as they like.
LinkedIn Updates Professional Community Policies to Better Reflect What’s Not Allowed in the App
LinkedIn has announced an update to its Professional Community Policies, which dictate what’s allowed, and what’s not, within your various LinkedIn communications. The updated policies aim to provide more insight into specific elements of in-app engagement and stop any inappropriate messaging.
Instagram Outlines Update Visual Elements to Better Connect with its Purpose
Instagram is running through a broader brand refresh with updates to it’s design aspects. The most notable changes include; the introduction of Instagram Sans the new typeface constructed to improve accessibility and the launch of a new layout and design system for promotions, which allow content to be at the front and centre of the app.
Meta Adding More Targeting Information to it’s Ad Library
Further from the Cambridge Analytics scandal, Meta has been working to provide heightened transparency into how its systems are being used. The updated Ad Library overview will include more specific information on how each advertiser is using these more sensitive targeting options, which could help researchers detect misuse or report concerns.
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