MAY THE FOURTH BE WITH YOU: GOOGLE’S NEW UPDATE
Google rolled out a fresh algorithm update on 4th May, that is only the second in 2020. Initial impact seems to be big and broad across multiple sectors and industries, as opposed to some niche specific updates we’ve seen over recent years. According to SEMRush, rank volatility has been especially noticeable for travel, property, health, pets and animals and people and society. Interestingly, the focus seems to be less EAT, (expertise, authoritativeness, trustworthiness), but maybe more towards content factors and CTR factors. Find out more here.