Instagram introduces Reminder Ads and has begun to test for ads in the Search Results page
Instagram has introduced Reminder Ads which allows businesses to announce, remind, and inform users about upcoming events or launches they might be interested in. It is said they would help increase awareness and generate excitement for upcoming events. In addition, it has started to test placing ads in search results allowing users to click through into the ad. They plan to release this globally in the coming months
Google releases 3 new features for Discovery Ads
Discovery Ads, which advertisers are finding improve Conversions, now have 3 new features: Product Feeds, Product-level reporting and data driven attribution, and the opportunity to measure incremental impact through Conversion Lift experiments.
Google Rolls Out March 2023 Core Algorithm Update
March saw a new Google core update release, with the implications appearing to support previous core updates – continuing the emphasis for quality content, technical optimisation and solid UX. + Key take aways from this month’s update: – Focus on quality content, and optimize technical aspects to maintain a strong presence in search results. – Prioritize the user experience and provide valuable content to prepare for future algorithm updates.
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