Advertisers now have the option to serve dynamic descriptions to users with Microsoft Ads’ latest introduction. This is unique to Microsoft Ads with Google Ads only offering Dynamic Headlines at this point, so it certainly offers advertisers fresh opportunity to appeal to potential customers and leads.

Learn More

Exciting new updates are coming to sitelink, callout, and structured snippet extensions on Google Ads. These updates are to ease extension management, and improve CTR by increasing SERP real estate. Automated campaign and account extensions are eligible to show if they are Google predicts that they will improve CTR performance. Roll out was completed by mid-March.

Learn More

Google has announced it will reward merchants that can offer an “excellent customer experience” with “a boost in rankings,” “a badge” and “other benefits that will help consumers find your business”. Intended to motivate Merchants to increase quality of service, this will in turn improve user’s Google Shopping experience

Learn More

For those wishing to separate personal and professional profiles, Twitter has now completed a roll out of the option to create a professional profile. Existing accounts can also be converted to professional. In order to qualify, you must have the no history of account violations, your identity clearly displayed, and a complete profile. This will prove to be a useful tool for industry professionals as well as key brand figureheads across multiple verticals.

Learn More

With 2 results sitting side by side, this is a major change for website’s SERP visibility, and reinforces the importance of highly relevant, high quality imagery. This new grid format is currently only live on mobile and for selected searches, but we can expect to see this appearing more as Google completes this roll out. Keep an eye on your mobile traffic to gain a better understanding of how this impacts your website.

Learn More