LOCKING IT DOWN: DYNAMIC EXCLUSION LISTS ARE COMING TO BOOST BRAND SAFETY

Google Ads have announced the roll out of dynamic exclusion lists – a key move towards brand safety across Google display campaigns. This update is designed to improve productivity on account management, allowing advertisers to dedicate time to optimisations rather than continuous refinements that can prove to be extremely time consuming. You can learn more about it here

CASHING IN: GOOGLE MONETISING MAPS WITH ADDITONAL AD SPOTS

Some eagle eyed Google Maps users may have spotted fresh ads appearing on listings throughout Google Maps. As an ever increasing amount of users turn to Maps for business data, it comes as no surprise that Google are monetising local listings more in 2021. Read more here

DOWNSIZING: LOCAL RESULTS REPLACING THE 3-PACK WITH 2-PACK

Refining and optimising your local listing has never been more important, especially as we see local packs dropping from 3 results to just 2. In competitive locations, this can be a daunting prospect for local businesses. An increased focus on local SEO is sure to a be big part of strategies of businesses requiring foot traffic going into Q2 and Q3. Learn more here

REELING IT IN: FACEBOOK ROLLS OUT MORE WAYS FOR VIDEO CREATORS TO BOOST REVENUE

Creators of videos will now benefit from the creation of short form videos, as well as viewer contributors. As well as this, eligibility is expanding to attract more content creators, suggesting Facebook is pushing hard for more video content across the platform. With Youtube surging in consumer spend, it comes as no surprise that Facebook want a little piece of the action. Check it out here

THE BEST OFFENCE: MICROSOFT ANNOUNCE BILLIONS OF ADS BLOCKED DURING PANDEMIC

The freshly renamed Microsoft Ads has announced it blocked a whopping 1.6 billion ads during the pandemic, blocking ads that look to monetise pandemic related products and services such as testing kits and medicines. The sensitive advertising policy contributed to a massive 21 million rejections alone, summarising the scale of Microsoft’s compliance violations on the Bing search engine. Learn more about it here

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