With Google Consent Mode V2 now crucial to any account to ensure you can pull through the correct data, it is imperative to check that it is set up correctly. To help with this Google Ads now has a section in which you can review the set up and will guide through how to implement it on your site. Other ways to check include wihin GA4, checking configuration tags in Google Tag Manager and checking consent status changes with Google Tag Assistant.

Read more here.

Meta lauches options to integrate GA4 to Meta in a step towards simplying the analytics proess for Meta advertisers. This is currently in Beta and only available to some accounts. This new integration enavles data management and improvede performance analysis of campaigns.

Read more here.

2,500 internal documents were leaked from Google Search at the end of May, giving an insight into how websites are assessed and ranked. This sent shockwaves through the SEO community as Google have gone back on statements they previously made. The documents largely relate to the quality and relevance of offsite SEO

Read more here