ROLLING OUT: INSTAGRAM REELS ADDED TO ALL REGIONS
After initial beta testing was deemed a success, Instagram has confirmed the roll out of new Reels ads to all regions. Reels, a feature seen to rival TikTok’s short but highly engaging video format, has seen full screen ads appearing between them in selected countries. As with all new ad formats, a test and learn approach will be needed to understand how effective this will be for different verticals. Learn more here.