VIDEO FIRST: GOOGLE LAUNCHES NEW WAY TO OPTIMISE VIDEOS FOR SEARCH

Google has a new way to optimize videos for search results when they’re published on a creator’s own website rather than YouTube.

It’s now easier for publishers to markup their videos for the ‘key moments’ rich snippet, which allows searchers to navigate directly to certain video segments. You can read more about it here.

BATTER UP: GOOGLE’S NEW THREE STRIKE POLICY ON AD VIOLATIONS

Starting in September this year, Google Ads will begin testing a new three-strike pilot program for accounts that repeatedly violate ad policies. This is what they had to say –

“Warnings and strikes will be issued for violations of our Enabling Dishonest Behavior, Unapproved Substances and Dangerous Products or Services policies—this includes ads promoting deceptive behavior or products such as the creation of false documents, hacking services, and spyware, as well as tobacco, drugs and weapons, among other types of content.” You can learn about the new process here.

MICROSOFT MONTHLY: MICROSOFT’S AD UPDATES LIVE NOW

Microsoft announced a list of new product updates and releases for Advertisers including a new bid strategy, manager-account labelling, new automated extensions, extended brand safety protections, and updates to Unified Campaigns. Exciting stuff. You can learn more about the range of changes here.

TESTING TESTING: MICROSOFT ADVERTISING NOW ALLOWS VIDEO AD TESTING IN SERPS

Video Extensions give advertisers the opportunity to test new types of visual ads directly in search results. Microsoft Advertising has been doubling down on visual ads in search this year, and the latest announcement is no exception. Video Extensions are now available globally to advertisers today in the platform, allowing search marketeers to test the new extension capabilities. You can learn more about it here.

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