Google is tracking structured data changes over longer periods with the roll out of their smart price drop rich result on organic listings. This automatic feature will display price changes on both mobile and desktop results, kicking off in the US, but likely to roll out worldwide in the near future. Ensure your schema mark-up is up to date to make the most out of this cool feature going forward. Read more about it here.

Instagram is testing this in “select countries” to see how it changes engagement with this feature. Apparently they’ve been hearing that it’s annoying from the community. Many creatives, businesses and organisations use the feature to get in front of users, so this could have quite the impact. What do you think? Read more here. 

Been focusing on the 3 benchmarks for core web vital signs? John Mueller of Google has confirmed that all three benchmarks will need to be met in order to enjoy a rankings boost. That means it’s time to tidy up your Largest Contentful Paint (LCP), First Input Delay (FID) and also your Cumulative Layout Shift (CLS) to get the maximum benefit. Learn more about it here. 

TikTok is still growing, but content creators and influencers may drop off if they can’t effectively monetize their content. They have announced their plans in this area, building on integrations with Shopify and Walmart. They include a way to share links and earn commission, the ability to showcase catalogs of products and “livestreamed” shopping, where users can buy goods after seeing them in videos. Learn more about it here. 

Whilst interstitial pop ups are known to run the risk of a penalty, ensure that these only display temporarily will avoid any such action, according to Google’s John Mueller. He also clarified that penalising interstitials isn’t high on the Google Spam Team’s priority list either, which bodes well if your website uses them. Learn more here.