Google Search CPCs are up 19% due to increased competition
More Flexibility for Advertisers
Google updates Responsive Search Ads (RSAs) with ability to utilise a single headline and implement account level automated assets.
Circle to Search
Google have started rolling out ‘circle to search’ on select Android phones.
Silence on TikTok
Universal music will pull its tracks from tiktok – meaning some of the biggest music starts music is now no loner available on the app from the 1st Feb.