Google Launches On Page Experience Update On Desktop

Google has confirmed the roll out of the latest Page Experience Update on desktop devices. The search giants have confirmed that roll out will be completed ‘slowly’ and is expected to be finalised by the end of March 2022. The update is an extension of the mobile update that rolled out in Summer 2021, and looks at aspects such as core web vitals, HTTPS protocols and lack of intrusive interstitials.

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Snapchat Sharpen ROI Reporting with Attributable Mid Roll Ads

Snapchat is launching mid-roll ads for Snap Star Stories. Their new feature gives advertisers a new route to reach a new audience and customer base, whilst conversion reporting will allow for improved clarity on ROI for advertisers. As creators will get a portion of revenue from their mid-roll Snap Stories, the format will encourage usage from influencers, with the hope of boosting user engagement.

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YouTube Continues Its Short Form Content Push With Shorts Analytics

YouTube continues its attempts to breach the TikTok and Instagram Reels market with its Shorts offering. It has launched new insights reports specifically for music creators in order to show song popularity with Shorts users. Features include most popular songs and clip view counts, as this reporting looks to consolidate Shorts’ huge rise in usage on the platform.

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TikTok Releases Insights For Retail Advertisers

TikTok has released an insights report for platform advertisers to further immerse retail brands in their advertising efforts. It highlights the point that the traditional marketing funnel is no longer relevant, and provides suggestions on how advertisers can maximise what TikTok refers to as the ‘infinite loop’ of consumer buying behaviour.

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