Google recently announced that it has changed the way it removes redundant keywords based off of match types without asking Users to confirm. This dramatic change poses concerns for Google Ads Users, as it sets a precedent of changing the terms of what you agree to. We are therefore recommending to always check the recommendations and not setting any to auto-apply.

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It’s been a busy month for SEO professionals with two Google updates rolling out in December. The first was another helpful content update which started rolling out on the 5th, swiftly followed by a new link spam update on the 14th. Two Google updates at the end of the year has brought on some distress amoung SEO professionals, with the effects of both updates seemingly causing significant ranking and traffic changes for many websites. Both updates look to support the new E-E-A-T content quality model.

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