Meta’s planning to update its approach to ad campaign measurement and attribution, in order to better link your Meta ads to conversions, while also giving Meta more data points to work with to optimise campaigns.
Meta Announces Improved Ad Attribution and Targeting Processes
Meta’s planning to update its approach to ad campaign measurement and attribution, in order to better link your Meta ads to conversions, while also giving Meta more data points to work with to optimise campaigns.
New Google tools to boost first-party data strategies
With first-party data still crucial to marketers (despite Google pausing it’s plan to end third-party cookies) Google has released two new tools to help with first-party data. They have announced Tag Diagnostics and a new consent management setup, both designed to streamline first-party data collection and utilization. This is likely the start of many more features to aid with first-party data
Google Rolls Out August 2024 Core Update
Google has announced a core algorithm update, which is expected to run for about a month. This update builds on the previous ‘helpful content’ update, looking to improve the quality of search results by showing more original content that people find genuinely useful and less content that feels like it was made just to perform well on Search.
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