After several successful campaigns, we were tasked to pump up Kutchenhaus social channels to drive engagement and awareness.

Kutchenhaus sells contemporary German kitchens. Currently, they have 33 showrooms in the UK, and is part of Nobilia – the world’s largest kitchen manufacturer of high quality and world class kitchens.

Offering affordable, individually planned and manufactured kitchen, Kutchenhaus provides consumers with the latest kitchen trends for a fraction of the cost of other international kitchen manufacturers.

The Challenge 

  • Ensure Facebook, Twitter, Instagram & LinkedIn were active and present touchpoints for customers
  • Ensure a consistent presence across Facebook, Twitter, Instagram, Pinterest & LinkedIn
  • To grow the audience on every platform
  • Showcase the franchisees’ kitchens to a national audience
  • Support the PR activity

The Solution 

  • We provide office hours monitoring across Facebook, Twitter & Instagram, and an out-of-hours auto-response on Facebook to ensure all customer enquiries were dealt with or escalated accordingly.
  • We ensure consistent posting across all platforms at optimum times
  • We manage competitions designed to grow their following,
    • Like, tag & share style competitions
    • Duration of two weeks
    • Prizes provided by suppliers
  • Liaise with franchisees to provide images of their finished kitchens
  • Share PR coverage on LinkedIn, and where relevant, on other platforms too
  • Support the PR Hero Campaign through promotional posting & management of paid social.

The Results 

9%

Facebook engagement rate

396%

Twitter audience growth

252,000

Impressions on Pinterest

5.8%

LinkedIn engagement rate

52%

Facebook audience growth

670%

Instagram audience growth
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