Valnetine’s day sees many brands compete for the limelight but Heinz seemed to catch on to the viral ’emotional support bottle’ trend and released their very own ketchup version that comes with a strap and personalisation stickers. While stock was limited, this wasn’t just a fake product PR stunt, some lucky ketchup obsessors were able to get their hands on one.

Read more here.

With talk on socials for mums and mums-to-be around what you actually need for your young child, Aldi released new data to help parents save money. This research eliminates certain items that parents never needed/recommend to keep spend low on. To maximise impact, the savvy marketers partnered with popular ‘mumfluencer’ neyquaymummy.

Read more here.

McAfee combined seasonality with the topical and controversial subject of AI – revealing 45% of men would take to AI to write their valentines day message this year as part of their second annual ‘modern love’ survey.

Read more here.