CGI-GIGI’s: ITV’S VIRTUAL GRAND NATIONAL MAKES £2.6M FOR THE NHS
ITV‘s virtual Grand National took center stage at the beginning of April, attracting over 4.8m viewers and raising £2.6m for the NHS. With the actual race postponed due to Covid19, the virtual race was aired as an alternative. The CGI race has been broadcast for the past three years with little exposure but was by more than 4.8m viewers at its peak. The race also resulted in over £2.6m donated to NHS Charities Together, as the bookmakers agreed to donate from the profits made. Read more about it here.