MEDIA MARKET RESEARCH: COVID19 CRISIS UPDATE

MEDIA MARKET RESEARCH: COVID19 CRISIS UPDATE

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Posted In: Uncategorised by Ben Jones, 1st May 2020

We’ve always been one to keep on top of current market news and insight as a channel agency, but as we continue to navigate this current landscape, it’s of utmost importance we keep up to date with how consumer behaviour and consumption is changing due to the current situation.

We’ve looked in more detail at the reasons why people are consuming media differently during the pandemic and look at what this means for advertisers.

 

We hope you found this is interesting as we did, it’s always nice to see the positives when times are a little uncertain. If you want to read more about our research into the current COVID19 crisis, head to our findings from last month here.

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