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Hunt, Harmonise, Harvest, Harness – Our Strategic Planning Model

Posted In: Hidden by Dan Howard,
May 9, 2018

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As a strategy-first agency it is our belief that a joined up, holistic approach to media communications is the only option. In an ever more divergent world, the array of platforms and opportunities to reach and engage your audience is daunting and increasingly fragmented, yet marketing teams are still working to the same budgets and customers are progressively squeezed for time. Further, the lines between ‘services’ and specialisms are merging, and no longer can you separate SEO from paid digital, content from PR, PR from SEO.

 

The framework we use falls under four ‘H’s: Hunt, Harmonise, Harvest and Harness.

 

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